Synne’s story

My story begins with stories. I am, and have for as long as I can remember, been obsessively, passionately, unreservedly in love with them. 

Synne Linden headshot

Some writers say they would explode if they didn’t write. I think I would implode into an egg-less shell – completely devoid of inspiration and connection.

The reason I love writing are the people that unfold on the pages before me. It’s also what’s made storytelling for businesses my vocation. The world is filled with billions of beautifully complex human beings, with near-infinite experiences to share. When I get to listen to them, and transform their voices into texts that resonate, with them and with their audiences, I feel like a storytelling superhero.

People compel me. They make me want to learn, empathise and grow. And the brilliant thing is – if you just listen to the individuals you meet, almost every single one of them will teach you something: 

My Norwegian mother taught me to be determined

‘You have to do your homework, Synne. Decide to enjoy it.’ 

My Swazi taxi driver taught me to be patient

‘I’m coming now now’ and ‘I’m coming now’ are two different things entirely. 

My Australian short fiction professor taught me to be conscientious

‘This isn’t your best work. I think you should write it again.’ 

My Kurdish father-in-law taught me acceptance

‘You have to sit with the women for dinner. It’s just the way it is.’  

My Thai landlord taught me the real meaning of kindness

‘Tell the immigration office to call me, any time, if you have problems understanding them.’

My Catalonian local bar owner taught me what belonging feels like

‘You want the chorizo, the olives, the focaccia and a Moritz, right?’

Sometimes, the thought of where I would be without all of my stories flickers through my mind. They are the essence of me and Lindentree. 


And I believe they are the essence of your business, too.

Let’s talk storytelling!

Uppsala, Sweden

+46 79 302 76 00