Storytellers Magazine
An online journal for business builders and word lovers.
Metaphor: The balancing act of business writing
The eyes are the windows to the soul. He’s a night owl. You chickened out. ...
How to use metaphor in business writing – Storytelling for business workshop
Module: The Writing Craft Time: 15 minutes In a nutshell: What is a metaphor?...
How to write your brand story
A brand story is the fabric that weaves your ideal consumer and your service...
Just send me a contract…
The start of a new working relationship is a lot like the start of a new...
How to implement significant detail – Storytelling for business workshop
Module: The Writing Craft Time: 15 minutes In a nutshell: What is implementing...
Storytellers: The marketer with a knack for the narrative
The story of how Dan Knowlton got off his kitchen floor and into a self-built...
Calling all entrepreneurs and professionals: Own Your Quirks!
There are almost 8 billion people on Earth. That’s 8 billion individuals. 8...
Storytellers: The magic of turmeric (and human connection)
The story of how reconciling with her Indian heritage meant the beginning of...
How to identify significant detail – Storytelling for business workshop
Module: The Writing Craft Time: 20 minutes In a nutshell: What is significant...
The allure of Japan – and significant details in business writing
The main challenge for most ‘About Us’ or ‘Our Story’ pages today isn’t that...
Defining and emulating your value as a professional
Do you get the feeling that you’re out of your depth sometimes? You look...
Content writing in a global crisis
Content writing is the frontline of consumer-business communication. At normal...
The 3 most important arguments for business storytelling
A good story evokes, inspires, and builds trust If you want to sell to humans,...
What is voice in business writing?
The tagline for Lindentree is ‘Find your voice. Tell your story.’ And while...
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