Storytellers Magazine
A feature editorial for writers, storytellers and entrepreneurs.
Types of content and when to use them
In life, there’s time and a place for everything. Going for a jog? Yes....
The theory of mind – creating empathy
We all know the saying, “put yourself in someone else’s shoes.” This phrase...
Taking time off
Being a business owner comes with a lot of perks. My favorite of which is a...
Write like you talk
Have you ever read something that sounded like the writer discovered a...
Acknowledging success – big and small
As a business owner, it’s easy to feel like you’re running in place. We’ve all...
What’s a brand story?
Your brand story is quite possibly one of the most critical pieces of content...
Narrative structure – your business comms map
Narrative structure is the backbone of storytelling. That seems obvious,...
Time Budgeting for Solopreneurs
Do you ever look up at the end of the workday and realise it’s way past five...
Cortisol: the stress hormone
You know that part of a good book or movie where your breath catches in your...
What’s a brand voice brief?
Your brand's voice is not only what your brand sounds like to your...
Making your website about them
Our website is a foundational component of our digital communications...
What happens in our brain when we hear a story?
Storytelling is absolutely buzzing. Whether you’re a startup looking for seed...
The Art of Letting Go
Owning your own business is in many ways like raising a child - there's a...
Why should I care? Empathy and storytelling for business
Empathy is one of the most important things you can gift your customers and...
Storytellers: The PR exec with a passion for purpose
The story of how Andrew Favorito discovered the depth of the beauty industry...
Oxytocin: The trust hormone
Tell me something that proves you understand me - and I’ll likely begin to...
How to identify a good narrative – Storytelling for Business workshop
Module: Storytelling 101 Time: 14 minutes In a nutshell: A good narrative is...
Stay organised
Running your own business is a never-ending mountain of things to do. It’s...
Mindfulness at work
I need to remember that email. And the schedule change. I need to update the...
Beauty is in the eye of the beholder
Building characters is essential to good writing. Whether you’re working on...
How to use character appearance in business writing – Storytelling for Business workshop
Module: The Writing Craft Time: 15 minutes In a nutshell: Appearance is the...
Storytellers: The human-centered sales expert
The story of how Jules White discovered that the secret to sales lies in...
‘I’ll do it myself’ – Delegating responsibility
As a business owner, it would be almost unnatural not to feel a strong sense...
You talk too fast – pacing in dialogue
Writing tools are only as effective as the writer who wields them. Because...
How to use pacing in business writing dialogue – Storytelling for Business workshop
Module: The Writing Craft Time: 11 minutes In a nutshell: What is pacing in...
The right price
Pricing is arguably one of the most challenging and important topics of...
Storytellers: The soulful storyteller
The story of how Lois Cliff embraced her voice - and started using it her own...
Let your business writing speak for itself
Let your business writing speak for itself Dialogue lies at the heart of...
How to use dialogue in business writing – Storytelling for Business workshop
Module: The Writing Craft Time: 13 minutes In a nutshell: What is dialogue?...
Be consistent
There’s a reason parents are told to be consistent when they raise their...
In flow – prose rhythm and good business writing
Have you ever read a text that just felt uncomfortable to get through? Jagged...
Storytellers: The book nerd with speaking flair
The story of how Francisco Mahfuz turned his love of great writing into a...
How to use prose rhythm in business writing – Storytelling for business workshop
Module: The Writing Craft Time: 10 minutes In a nutshell: What is prose...
Storytellers: In search of heroes’ journeys
Image: Gil Garcia The story of how Joe Hader has plunged into the depths of...
Don’t burn bridges
I used to think I was able to look into the future of my professional life....
Make your writing move – the active voice tool
Active voice is an essential tool that makes your business writing more...
How to use active voice in business writing – Storytelling for business workshop
Module: The Writing Craft Time: 7 minutes In a nutshell: What is active voice?...
Storytellers: The marvels of nature, shared
The story of how Angela Nikulinsky created a symbiosis of visuals, writing and...
Metaphor: The balancing act of business writing
The eyes are the windows to the soul. He’s a night owl. You chickened out. ...
How to use metaphor in business writing – Storytelling for business workshop
Module: The Writing Craft Time: 15 minutes In a nutshell: What is a metaphor?...
How to write your brand story
A brand story is the fabric that weaves your ideal consumer and your service...
Just send me a contract…
The start of a new working relationship is a lot like the start of a new...
The allure of Japan – and significant details in business writing
The main challenge for most ‘About Us’ or ‘Our Story’ pages today isn’t that...
How to implement significant detail – Storytelling for business workshop
Module: The Writing Craft Time: 15 minutes In a nutshell: What is implementing...
Storytellers: The marketer with a knack for the narrative
The story of how Dan Knowlton got off his kitchen floor and into a self-built...
Calling all entrepreneurs and professionals: Own Your Quirks!
There are almost 8 billion people on Earth. That’s 8 billion individuals. 8...
Storytellers: The magic of turmeric (and human connection)
The story of how reconciling with her Indian heritage meant the beginning of...
How to identify significant detail – Storytelling for business workshop
Module: The Writing Craft Time: 20 minutes In a nutshell: What is significant...
Defining and emulating your value as a professional
Do you get the feeling that you’re out of your depth sometimes? You look...
Content writing in a global crisis
Content writing is the frontline of consumer-business communication. At normal...
The 3 most important arguments for business storytelling
A good story evokes, inspires, and builds trust If you want to sell to humans,...
What is voice in business writing?
The tagline for Lindentree is ‘Find your voice. Tell your story.’ And while...
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