Services

The ins and outs of how we’ll make your content better together.

BUSINESS STORY WRITING

What is it?

A business story is your unique narrative. It usually lives on an ‘About Us’ or ‘Our Story’ page. In this service, Synne compiles your fertile facts from an interview, then writes you a tailor-made text.

How does it help?

An ‘About’ page is like a two-minute introduction to someone you really need to impress and engage. By showing that you are honest and vulnerable enough to share something personal from your business identity, the reader is more likely to trust you – and thus to buy from you.

FEATURE WRITING

What is it?

A feature is a piece of dynamic content (ie, it’s part of your ongoing content publishing), that’s slightly more elaborate than a standard blog post. It typically lives under ‘Blog’, ‘News’ or ‘Our Journal’. In this service, Synne researches/interviews for, writes and edits a unique feature for you.

How does it help?

Features are like articles in a magazine or newspaper. They show your audience that you’re willing to spend valuable resources on producing high-quality content that’s relevant to them. That means more shares and more consumer engagement.

SEO WRITING (FOR HUMANS)

What is it?

SEO is search engine optimisation. The aim of this type of writing is to make it easy for sites like Google or Yahoo to crawl and index your content. However, ranking for robots should never outweigh engaging with humans. (You can learn more about SEO for Humans here). In this service, Synne researches for, writes and edits fine-tuned texts that balance human evocation with robot organisation.

How does it help?

Optimising for search engines makes it easier for potential customers to find your content online. When they click onto your site and read high-quality pieces that are relevant to them to boot, they’ll be more likely to remember and believe you.

BLOG POST WRITING

What is it?

A blog post is a piece of writing you publish on a blog or other dynamic content platform. It’s typically informative, educational or news-worthy. In this service, Synne researches for, writes and edits a blog post that’s consistent with your brand voice and communication strategy.

How does it help?

By publishing consistently and conscientiously, you show your audience that you care about providing them with up-to-date and relevant information on a long-term basis. That gives you more authority, and better relationship cultivation with your customers.

SOCIAL MEDIA WRITING

What is it?

Social media writing is all text that goes on social media accounts, like the one your business has on Facebook, Instagram, or Twitter. In this service, Synne plans, writes and edits your captions as an engaging extension of your brand identity.

How does it help?

A social media presence is essential for businesses everywhere. These platforms break down the barrier between company and consumer, and makes it possible for your audience to speak to you directly. That increases your trustworthiness and reach.

WEBSITE WRITING

What is it?

Website text is the static content that lives on pages like ‘Home’, ‘Contact Us’ or the one you’re on right now. In this service, Synne researches for, writes and edits your website with compelling, interesting and believable content.

How does it help?

Your static website pages are the pillars of your online identity. They show that you have a clear notion of who you are as a brand, and that you know how to communicate the sentiment. Getting this right means that more people who land on your page will stay there, engage with what you say to them, and believe in your message.

SINGLE PIECE EDITING

What is it?

Single piece editing is the process of going through a single text and making the writing, syntax and structure better. It can be for a profile page, a landing page or an article. In this service, Synne meticulously edits your content with a particular focus on voice, storytelling and messaging.

How does it help?

Bad delivery is the death of all stories. By making sure that your ideas and information are communicated well, your audience will have a better reading experience, which increases your likeability, authority and credibility with them.

FULL WEBSITE EDITING

What is it?

A full website edit is the process of going through every piece of content on your site and make sure it’s doing everything it should. In this service, Synne checks every single sentence for consistency in brand messaging, identity and voice.

How does it help?

There’s nothing worse than a website riddled with spelling mistakes, bad syntax or poor flow. When you make sure that your website texts are flawless, you show your customers that their user experience is important to you. That means more and longer website visits, and a higher chance of leads and sales.

EDITING FOR BETTER SEO

What is it?

Editing for better SEO means search engine optimising your existing content. You do this in order to make your writing more understandable to robots from Google and Yahoo. In this service, Synne goes through your existing content and makes sure it’s crawl- and index-friendly – without cutting corners with engagement or resonance.

How does it help?

SEO is like seasoning for your content’s performance – it would be a shame for a good article to slip through the cracks because it didn’t have the right meta tags. When you edit for SEO you increase your chances of ranking higher and so reaching a larger audience of potential customers.

CONTENT PLAN FEEDBACK

What is it?

A content plan is a monthly or quarterly plan for your dynamic content (ie ‘Blog’, ‘News’ or ‘Journal’), which outlines titles, themes and focus areas for each new piece. In this service, Synne goes through your content plan and provides a feedback brief on audience relevance, brand identity consistency and storytelling implementation.

How does it help?

By mapping out your content on a regular basis, you make sure it stays fresh, relevant and varied. Make sure your pieces are captivating and shareable, too, and you’ll strengthen the sentiment that you care about your readers and their browsing experience. That gives you a stronger online authority and an audience that’s more likely to engage with and share your content regularly.

PROCESS-BASED EDITING

What is it?

Process-based editing is an interactive approach, where we edit your content together. In this service, Synne will edit alongside you (either on a conference call or chat), and so create a collaborative edit that emulates your brand voice and identity accurately.

How does it help?

Editing is always a process. When you participate in it alongside a professional editor, you become better equipped to structure and evaluate content for your business. In other words: you become better at consistently orchestrating the long-term communications strategy for your business.

SINGLE-STRATEGY COACHING

What is it?

Single strategy coaching is when you get help to structure, create or a polish a strategy for your content. It can be for a blog launch, a new leap onto social media or a website update. In this service, Synne helps you figure out how to make the most of your approach while staying true to your brand voice and long-term communications strategy.

How does it help?

It’s easy to get caught up in details when you’re trying something new, which means you can lose sight of the big picture. By going through the plan step-by-step you’ll be better equipped to handle unexpected turns and have a much bigger chance of success.

LONG-TERM CONTENT PLAN

What is it?

Your long-term content plan is about figuring out where you want to be with your business’ writing in one, five, ten years time. In this service, Synne coaches you on the foundational components you need to start with, and guides your content and communications efforts long-term.

How does it help?

Successful online content plans have one thing in common: a clear idea of where they’re headed for the long haul. When you know where you’re going, the content you publish will be more coherent, more engaging and more resonant to everyone who reads it (you included).

BRAND VOICE DEVELOPMENT

What is it?

Your brand voice is the way your business expresses its ideas, beliefs and offerings. It’s about the words you choose and the feeling you want people to have when they interact with your brand. In this service, Synne helps you identify your brand voice and create a brief for on-site content (both static and dynamic) and social media platforms.

How does it help?

Even if you know exactly what you want to say, you won’t get very far if you don’t know how to say it. Your brand voice is like your own unique online megafone and when it’s polished, you’ll be more credible, have more authority and thus reach and connect with a larger audience.

WRITING/EDITORIAL COACHING

What is it?

Writing or editorial coaching is the interactive process of improving your skills as a writer/editor within your company. In this service, Synne will use her educational background to teach you how to draft narratives, create compelling stories and give thorough and thoughtful edits.

How does it help?

When you improve on your ability to communicate via the written word, it elevates the content efforts of your entire business. It means you can publish your pieces with more confidence, knowing that they’re well-crafted and thus will move and engage a larger portion of your customer base.

Let’s talk! Your first consultation is free.

Uppsala, Sweden

+46 79 302 76 00

hello@lindentree.com

Contact Lindentree Today!