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Click one of the packages below to find out more about it, or scroll through the trail to see everything on offer
You
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☒ Our ‘Our Story’ page is a snooze-inducing business chronicle - we need it to sing
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☒ My ‘About’ page is a depressing, corporate blob of text that says nothing about me or my journey
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☒ It feels impossible to get the brand story right
The brand story call
A one-hour 1-to-1 call where we get all the cards on the table. You share, I listen intently - and uncover the details for a unique About page that will have your audience reaching for their tissues.
The brand story write-up
This is where the magic happens. I craft an About page that is beautiful and resonant. This story doesn’t just live on your website, though. It’ll be strong enough to stand as the foundation for your entire marketing and communications strategy - a true point of connection between yourself and your ideal client.
In addition to the brand story, this package includes a strategy document that outlines how to use the narrative purposefully across the board.
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The edits
2 rounds of edits, because capturing the essence of a business is a delicate and intimate process. By the time we’re done, you’ll be in love with your About page - and your audience will soon start to fall in love with you.
PRICE: €2500
(VAT excl.)
You
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☒ Our latest offering needs to spark interest and excitement, but so far, the writing feels completely dead
☒ I’m launching a new service package in my biz and the landing page needs to SELL
☒ My services page is a travesty, and I have no idea how to lift my main offering so it resonates with my ideal customers
The signature offer call
A 30-minute 1-to-1 call where you walk me through the A-Z of your offering. You know,the things that make it so amazing. I’ll probe and poke, to make sure we’re getting all the solutions you’re offering out on the table. This is our prep work for a signature offer write-up that’s going to make your perfect clients fall in love with you.
The brand voice call
A one-hour 1-to-1 call where we get to the core of your brand voice. We look at values, characteristics, and personal traits. At the end we’ll have the foundations for a voice that’s crystal clear, brand-authentic, and ideal client-resonant - one that works on all your communications platforms.
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The Brand Voice Handbook
Your internal document write-up that captures everything we’ve uncovered in the brand voice call. Completely tailored to you, this handbook becomes the foundation for all your comms work moving forward. No matter where you use your voice from now on, it’ll be consistent and capture your audience’s attention and hearts.
The brand audience call
Another one-hour 1-to-1 call where it’s all about them. I drill down to the heart of the clients you’d like to attract - by asking the right questions and taking you through the storytelling side of ICP-ing. The result? You’ll feel intimately acquainted with your audience. You’ll also be ready to share your offering with irresistible empathy.
The Brand Audience Handbook
Your second internal document write-up. This breaks down the in-depth ideal client personas we’ve created, complete with fears, dreams, and pain points. The handbook serves as evergreen and confidence-boosting inspiration for you. Oh, and it ensures your audience always, always feels your services messaging hits home - cause it’s all about them.
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The edits
2 rounds of edits, because this piece of writing needs to do as much for you as it’ll do for your dream clients.
The signature offer write up
This is where it all comes together. The in-depth work we’ve done on your voice and audience fuels the creation of a stunning landing page write-up. The kind that takes your prospects on an attention-grabbing journey that sells them on your value.
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I structure the narrative, position them as the hero, you as the guide, and craft a truly story-driven write-up for your signature offer. You’ll be dying to showcase it - and your ideal clients will be aching to buy it.
PRICE: €5000
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(VAT excl.)
You
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☒ We need a killer website write-up (like, now), but the thought of making that actually happen is the stuff of nightmares for us.
☒ I’m taking my business to the next level, but my website copy is lagging waaaaay behind and I. need. help.
☒ I cringe whenever people ask for my website address. Honestly, I’m pretty sure they cringe when they get there, too.
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The signature offer call
A 30-minute 1-to-1 call where you walk me through the A-Z of your offering. You know,the things that make it so amazing. I’ll probe and poke, to make sure we’re getting all the solutions you’re offering out on the table. This is our prep work for a signature offer write-up that’s going to make your ideal clients fall in love.
The brand voice call + handbook
This combo = communications consistency and clarity. In a one-hour 1-to-1 call we get your brand voice characteristics, traits, tone, and language out in the open. Then I use everything we’ve uncovered for an internal handbook your entire team can use. The kind you can go back to again and again to make sure everything you ever say is consistent - and music to your ideal client’s ears.
The brand story call + write-up
Your brand story is your best bet to connect with the people you want to reach. We spend an hour together 1-to-1 to figure out what made your business your business. Afterwards I handpick the most evocative details for a unique brand story to go on your About and social media. Disclaimer: The brand story write-up has moved several clients to tears. And prospects to convert.
The brand audience call
Another one-hour 1-to-1 call where it’s all about them. I drill down to the literal heart of the clients you’d like to attract - by asking the right questions and taking you through the human side of ICP-ing. The result? You’ll feel intimately acquainted with your audience. You’ll also be ready to share your offering with irresistible empathy.
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The landing page write-up
Your landing page (or homepage, if you will) is like your virtual reception. Spick, span, and sparkly YOU is what it’ll take for your visitors to scroll on down. I craft a clear narrative journey for your landing page and write a story that shines. The end result? A landing page that makes your ideal client feel like they’ve just checked into their very own Four Seasons.
The 3 additional pages write-up
Three more pages of copy, whichever ones you need - whether that’s portfolio, services, work process, your manifesto or your mission statement. The point is: This is where we give your website even more comms punch and messaging depth. And ultimately make sure that wherever your visitors navigate, the messaging will make them seriously keen on working with you.
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The edits
Your website is your online office. Sometimes we need to move the decor around a bit to get things just right. 2 rounds of edits make sure your website finishes past the incredible line - and your prospects finish drooling.
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