by Synne Lindén | Sep 6, 2021 | Business writing, Entrepreneurship, Storytelling for business
Being a business owner comes with a lot of perks. My favorite of which is a flexible work schedule. If you’re an early riser, you could get all your work done before the afternoon. Night owl? Work late and throw away your alarm clock. It’s your business, so as long as...
by Synne Lindén | Aug 31, 2021 | Business writing, Entrepreneurship, Storytelling for business
As a business owner, it’s easy to feel like you’re running in place. We’ve all been there. You were ecstatic and full of drive when you started your business. But now, you’re in the thick of it. You’re deep in the trenches of the everyday mundane of running a company....
by Synne Lindén | Jul 4, 2021 | Business writing, Entrepreneurship, Storytelling for business
Our website is a foundational component of our digital communications strategy. This is your virtual office – quite literally – where you invite prospects and audiences in, to get a sense of who you are and what you can do for them. A lot of businesses...
by Synne Lindén | Jun 20, 2021 | Business writing, Entrepreneurship, Storytelling for business
Storytelling is absolutely buzzing. Whether you’re a startup looking for seed money or a neuroscientist looking to make your research more accessible to the general public, stories have become a go-to communications strategy across the globe. Everyone loves a good...
by Synne Lindén | Jun 10, 2021 | Business writing, Entrepreneurship, Storytelling for business
Owning your own business is in many ways like raising a child – there’s a reason a lot of business owners refer to their business as their baby. We nurture them. We develop them. We grind for them, and they become a fundamental part of not just our lives,...
by Synne Lindén | May 4, 2021 | Business writing, Entrepreneurship, Storytelling for business
Empathy is one of the most important things you can gift your customers and audience with. It’s the basis for any sustainable and long-lasting brand-to-consumer relationship and so underpinning your communications and marketing strategy with this essential emotive...
by Synne Lindén | Apr 23, 2021 | Entrepreneurship, Storytelling
The story of how Andrew Favorito discovered the depth of the beauty industry from within. Andrew Favorito wanted to work in fashion. Speak to this public relations wiz for more than five minutes, and you’ll quickly realise he’s a living, breathing fashion and culture...
by Synne Lindén | Feb 26, 2021 | Business writing, Entrepreneurship, Storytelling for business
Tell me something that proves you understand me – and I’ll likely begin to trust you. I’ll definitely begin to consider it. Sharing our experiences is how we communicate as human beings. We connect with the people whose stories we recognise ourselves in. In...
by Synne Lindén | Jan 15, 2021 | Entrepreneurship
Running your own business is a never-ending mountain of things to do. It’s inspiring, rewarding and challenging. But at the end of the day, you’re running a company by yourself. That means you’re wearing the hat of leader, marketer, salesperson, accountant, content...
by Synne Lindén | Oct 23, 2020 | Entrepreneurship
I need to remember that email. And the schedule change. I need to update the website to reflect the last adjustments. Get a mailing list up and running. Where am I at with my values? How am I going to make inbound work properly? Wait. What was I even doing? Our minds...
by Synne Lindén | Oct 9, 2020 | Entrepreneurship
As a business owner, it would be almost unnatural not to feel a strong sense of personal connection to your company. You’ve built it up from scratch. Put months – years – of hard work into it. Taken risks for it. Perhaps quit a stable job to pursue your...
by Synne Lindén | Sep 11, 2020 | Entrepreneurship
Pricing is arguably one of the most challenging and important topics of running your own business – and I suspect we’ll keep coming back to it. In a previous piece, you can read about the role value plays in the context of pricing. But how do you actually set...
by Synne Lindén | Sep 5, 2020 | Entrepreneurship, Storytelling
The story of how Lois Cliff embraced her voice – and started using it her own way. When Lois Cliff went to take her driver’s license the second time round, she wound up with the same instructor she’d had the first time. The third time she tried for it, she...
by Synne Lindén | Aug 21, 2020 | Entrepreneurship
There’s a reason parents are told to be consistent when they raise their children, and it goes far beyond getting the little ones to behave. Consistency instils security in people. If you feel secure about how someone’s going to behave in any given situation, you feel...
by Synne Lindén | Aug 18, 2020 | Entrepreneurship, Storytelling
The story of how Francisco Mahfuz turned his love of great writing into a superpower – and discovered his own unique voice in the realm of public speaking. Francisco has had a life-long love affair with books. When his family was packing for their relocation...
by Synne Lindén | Aug 11, 2020 | Entrepreneurship, Storytelling
Image: Gil Garcia The story of how Joe Hader has plunged into the depths of the narrative – and made it a force of connection, communication and empathy in marketing. Joe Hader loves stories. Stories in themselves – and stories as a force to propel change,...
by Synne Lindén | Aug 5, 2020 | Entrepreneurship, Storytelling
I used to think I was able to look into the future of my professional life. When I was in my late teens and early twenties, in particular, I was absolutely certain of things. And the older I get – as I’m sure it is for many – the more I understand how...
by Synne Lindén | Jun 12, 2020 | Entrepreneurship, Storytelling
The story of how Dan Knowlton got off his kitchen floor and into a self-built career that allows him to do what he does best: be himself and infuse strategic marketing with storytelling flair. Picture this: You’re in your early 20’s, and straight out of a graduate...
by Synne Lindén | Jun 11, 2020 | Entrepreneurship, Storytelling
There are almost 8 billion people on Earth. That’s 8 billion individuals. 8 billion sets of unique DNA. And in personal life, we’re encouraged to celebrate our individuality. The things that make us different from everyone else – that make people fall in love...
by Synne Lindén | Jun 10, 2020 | Entrepreneurship, Storytelling
The story of how reconciling with her Indian heritage meant the beginning of Rooshy Roy’s career as a beauty brand entrepreneur. When Rooshy went to high school, she was assigned Catcher in the Rye in English class. She didn’t like to read – the stories felt...
by Synne Lindén | Jun 5, 2020 | Entrepreneurship
Do you get the feeling that you’re out of your depth sometimes? You look around the virtual or actual room you’re in, and you feel absolutely certain that, in one way or another, you’re inferior to every other individual there? Whether it’s financial, personal,...
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