by Synne Lindén | Sep 16, 2021 | Business writing, Creative writing, Storytelling for business
In life, there’s time and a place for everything. Going for a jog? Yes. Working on your business? Yes. Ice cream? For sure. Sometimes there’s even a time and place for absentminded social media scrolling. The list goes on. In online content creation for your blog or...
by Synne Lindén | Sep 13, 2021 | Business writing, Creative writing, Storytelling for business
We all know the saying, “put yourself in someone else’s shoes.” This phrase basically means—practice empathy. If you imagine yourself in someone else’s situation, you’re more likely to relate to them, feel connected to them, and feel empathy for them. One of the main...
by Synne Lindén | Sep 3, 2021 | Business writing, Creative writing, Storytelling for business
Have you ever read something that sounded like the writer discovered a thesaurus for the first time? You know the content I’m talking about. It’s the articles that are unnecessarily difficult to understand. Let’s be honest. sometimes they can even come across as a...
by Synne Lindén | Oct 12, 2020 | Creative writing
The story of how Jules White discovered that the secret to sales lies in understanding the uniqueness of people – and in going against the grain. When Jules was a small girl, she lived with her family above the local sweet shop that her father ran. This was a...
by Synne Lindén | Sep 17, 2020 | Business writing, Creative writing
Writing tools are only as effective as the writer who wields them. Because dialogue is such an important aspect of characterisation in creative writing – and should be in good business writing, too – there’s an array of sub-tools that go with it. Dialogue...
by Synne Lindén | Jul 26, 2020 | Creative writing
Active voice is an essential tool that makes your business writing more engaging and alive to the reader. It falls under the umbrella of showing, not telling (I did mention I’d talk about this a lot), meaning it brings your audience closer to the action of the...
by Synne Lindén | Jul 24, 2020 | Creative writing
Module: The Writing Craft Time: 7 minutes In a nutshell: What is active voice? Active voice happens when the subject of a sentence performs the action described (the verb) in that sentence. It is a form of structuring the components of your sentences to make them feel...
by Synne Lindén | Jul 22, 2020 | Creative writing
The story of how Angela Nikulinsky created a symbiosis of visuals, writing and nature from her home office. Nature, and Australian nature in particular, lies at the core of studio Nikulinsky founder Angela Nikulinsky’s life. When she’s out with her children, it is...
by Synne Lindén | Jul 7, 2020 | Business writing, Creative writing
The eyes are the windows to the soul. He’s a night owl. You chickened out. Metaphors are everywhere. We find them in our day-to-day speech. In entertainment and literature. There’s even one in the title of this article. Typically, metaphors aren’t associated with...
by Synne Lindén | Jun 29, 2020 | Creative writing
A brand story is the fabric that weaves your ideal consumer and your service or product together. And every single business on the planet has one. A company is the result of someone’s vision. At some point in time, it was crafted from a pure, entrepreneurial...
by Synne Lindén | Jun 26, 2020 | Creative writing
The start of a new working relationship is a lot like the start of a new romantic relationship. It’s all kisses and roses. The work is rewarding, the client is lovely, the meetings are productive and meaningful. It’s your professional honeymoon period, and it’s...
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