Beauty is in the eye of the beholder

Beauty is in the eye of the beholder

Building characters is essential to good writing. Whether you’re working on creative pieces or a business blog post, the individuals featured in your stories bring them to life. They are a natural and inevitable point of connectivity for the reader, and can elicit a...
What is voice in business writing?

What is voice in business writing?

The tagline for Lindentree is ‘Find your voice. Tell your story.’ And while most businesses we work with feel pretty confident about the ‘story’ part, the question we get asked most often is: What do you mean, ‘voice’? The thing is, you may have an incredible story –...