Stay organised

Stay organised

Running your own business is a never-ending mountain of things to do. It’s inspiring, rewarding and challenging. But at the end of the day, you’re running a company by yourself. That means you’re wearing the hat of leader, marketer, salesperson, accountant, content...
Mindfulness at work

Mindfulness at work

I need to remember that email. And the schedule change. I need to update the website to reflect the last adjustments. Get a mailing list up and running. Where am I at with my values? How am I going to make inbound work properly?  Wait. What was I even doing? Our minds...
Beauty is in the eye of the beholder

Beauty is in the eye of the beholder

Building characters is essential to good writing. Whether you’re working on creative pieces or a business blog post, the individuals featured in your stories bring them to life. They are a natural and inevitable point of connectivity for the reader, and can elicit a...
The right price

The right price

Pricing is arguably one of the most challenging and important topics of running your own business – and I suspect we’ll keep coming back to it. In a previous piece, you can read about the role value plays in the context of pricing. But how do you actually set...
Be consistent

Be consistent

There’s a reason parents are told to be consistent when they raise their children, and it goes far beyond getting the little ones to behave. Consistency instils security in people. If you feel secure about how someone’s going to behave in any given situation, you feel...
Don’t burn bridges

Don’t burn bridges

I used to think I was able to look into the future of my professional life. When I was in my late teens and early twenties, in particular, I was absolutely certain of things. And the older I get – as I’m sure it is for many – the more I understand how...
Storytellers: The marvels of nature, shared

Storytellers: The marvels of nature, shared

The story of how Angela Nikulinsky created a symbiosis of visuals, writing and nature from her home office.  Nature, and Australian nature in particular, lies at the core of studio Nikulinsky founder Angela Nikulinsky’s life. When she’s out with her children, it is...
How to write your brand story

How to write your brand story

A brand story is the fabric that weaves your ideal consumer and your service or product together. And every single business on the planet has one. A company is the result of someone’s vision. At some point in time, it was crafted from a pure, entrepreneurial...
Just send me a contract…

Just send me a contract…

The start of a new working relationship is a lot like the start of a new romantic relationship. It’s all kisses and roses. The work is rewarding, the client is lovely, the meetings are productive and meaningful. It’s your professional honeymoon period, and it’s...
Content writing in a global crisis

Content writing in a global crisis

Content writing is the frontline of consumer-business communication. At normal times, it’s one of your absolute strongest marketing tools. Right now, it’s turned into a lot more. Businesses everywhere are struggling to identify their stance on how to...