How to write your brand story

How to write your brand story

A brand story is the fabric that weaves your ideal consumer and your service or product together. And every single business on the planet has one. A company is the result of someone’s vision. At some point in time, it was crafted from a pure, entrepreneurial...
Just send me a contract…

Just send me a contract…

The start of a new working relationship is a lot like the start of a new romantic relationship. It’s all kisses and roses. The work is rewarding, the client is lovely, the meetings are productive and meaningful. It’s your professional honeymoon period, and it’s...