Storytelling culture and beautiful writing

for businesses that want to grow while making a difference
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Mindfulness at work

I need to remember that email. And the schedule change. I need to update the website to reflect the last adjustments. Get a mailing list up and running. Where am I at with my values? How am I going to make inbound work properly?  Wait. What was I even doing? Our minds...

Beauty is in the eye of the beholder

Building characters is essential to good writing. Whether you’re working on creative pieces or a business blog post, the individuals featured in your stories bring them to life. They are a natural and inevitable point of connectivity for the reader, and can elicit a...

How to use character appearance in business writing – Storytelling for Business workshop

Module: The Writing Craft Time: 15 minutes In a nutshell:  Appearance is the visual characteristics of a person portrayed in writing. Because people are so multifaceted, every individual represented needs more than one dimension. Still, because sight is such an...

Storytellers: The human-centered sales expert

The story of how Jules White discovered that the secret to sales lies in understanding the uniqueness of people - and in going against the grain. When Jules was a small girl, she lived with her family above the local sweet shop that her father ran. This was a hub; a...

‘I’ll do it myself’ – Delegating responsibility

As a business owner, it would be almost unnatural not to feel a strong sense of personal connection to your company. You’ve built it up from scratch. Put months - years - of hard work into it. Taken risks for it. Perhaps quit a stable job to pursue your passion, your...

You talk too fast – pacing in dialogue

Writing tools are only as effective as the writer who wields them. Because dialogue is such an important aspect of characterisation in creative writing - and should be in good business writing, too - there’s an array of sub-tools that go with it. Dialogue brings your...

How to use pacing in business writing dialogue – Storytelling for Business workshop

Module: The Writing Craft Time: 11 minutes In a nutshell: What is pacing in dialogue? Pacing in dialogue essentially means making sure that the flow of the on-page conversation is believable, pushes the story forward, and contributes to the message. It’s an important...

The right price

Pricing is arguably one of the most challenging and important topics of running your own business - and I suspect we’ll keep coming back to it. In a previous piece, you can read about the role value plays in the context of pricing. But how do you actually set your...

Storytellers: The soulful storyteller

The story of how Lois Cliff embraced her voice - and started using it her own way.  When Lois Cliff went to take her driver’s license the second time round, she wound up with the same instructor she’d had the first time. The third time she tried for it, she failed...

Let your business writing speak for itself

Let your business writing speak for itself Dialogue lies at the heart of effective storytelling. It’s one of the most important tools in what’s referred to as characterisation in creative writing - and a fantastic strategy for making your business writing more...

Monika Danielsen, Head of Marketing, Funksjonell Mat

“Synne helps us develop our own voice as a business. Thanks to her, we’ve grown more conscious of how we communicate with our customers.”

Paige Gurski, Marketing Coordinator, Inhouse Productions

“My favourite part about working with Synne was that she was honest and looked at things with a critical eye. If something wasn’t coming across the way I thought it was, she didn’t just tell me, but suggested an edit that fixed the problem in the very same breath!”

Jan Haaverstad, Operations Manager and Chairman, Netpixel

“I’ve worked closely with Synne for well over a year and a half now, and I must say I couldn’t be more pleased with the services she offers. Synne’s come to fill a very important role in our daily operations and we quite simply couldn’t have managed without her.”

Carla Biesinger, Founder and Owner, Carla Biesinger

“Working with Synne has been absolutely amazing. In just a few hours she helped me fine-tune my voice, develop a solid content strategy, and prepare for my biggest launch yet. I finally have a website I feel proud of and that truly represents my brand, my voice, and my mission.”

Bengt Saeter, Publisher, Molijong

“I’ve had the pleasure of collaborating with Synne on a range of my projects. I cannot recommend her highly enough. Synne has an incredible command of the English language.”

Lauren Avallone, Moss Studio

“Synne is one of the most knowledgeable and thoughtful writers I have had the pleasure to work with. Her deep and authentic curiosity to learn about new topics and new people make her a wonderful resource and partner for me at Moss.”

Amanda Holliday, Amanda Brooke Interiors

“Working with Synne was a highlight of my first year of business. She went above and beyond her “job description” and not only helped me write copy for my website, landing page and future newsletters, but also helped with a business plan and future goals.”

This is where you discover your voice.

Lindentree is bespoke, elevated and inspired story writing for businesses that lead with purpose and integrity.

Think back. Think back to a really, really good story. When was the last time you felt a sense of total immersion, into a world that swept you so far off your feet you couldn’t even remember the ground you’d been standing on?

If you need a unique and beautifully crafted ‘Our Story’ page, an alluring website journey, your own online editorial, or a storytelling roadmap for your business, stay. 

This is where we begin to write your stories. The ones that really matter. 


Step 1: Learn

Stories hold the power to unlock your customers. Learn how to build a storytelling culture that permeates your entire business.

Step 2: Write

The right words build bridges between you and your audience. Write in your own voice, and people will believe and trust in you.

Step 3: Inspire

We’re all built on stories. Inspire your employees and customers to share theirs, and witness the magic of storytelling unfold.

We are, as a species, addicted to story.

—Jonathan Gottschall.

Let’s talk storytelling!

Uppsala, Sweden

+46 79 302 76 00

hello@lindentree.com

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